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Whether it’s streaming in a new category, creating clips to promote your channel, or using a new tool while you’re live, we know you’re always experimenting with new strategies to get discovered and keep viewers coming back. But how do you know what actually works?
That’s where analytics come in. The analytics in your Creator Dashboard should empower you with data to understand what’s working and what’s not so you can make informed decisions that will help you reach your goals with less effort. But we’ve heard from many of you that the data we currently offer feels limited and difficult to understand. That’s about to change.
What are we doing?
We’re committing to giving you better analytics that help you work smarter. We’ve done detailed research to understand the gaps we need to fill and we will spend the coming months making improvements across three key areas based on your feedback:
There’s a lot of work to be done, and it’s going to take us some time to implement all of the improvements we have planned - but we don’t want to keep you waiting until it’s all done. We’ll roll out updates as they become available so you can access them as soon as possible, starting today.
New intuitive navigation with 6 pages (Overview, Achievements, Stream Summary, Discovery, Engagement, and Earnings) designed to answer the most commonly asked questions streamers have when visiting analytics so you can find the data you need in less time. In early testing, the new layout improved streamers’ ability to find data to answer their questions by 86%. Go to your Creator Dashboard to check out the new pages.
(Experiment) Tags impressions data that shows how often your tags show up in Search or Browse and how many viewers discovered your stream by clicking on a tag to help you identify which tags increase your chances for discovery.
(Experiment) Data on the best days and times to stream in various games or categories to help you reach more viewers and audience retention data so you can understand how they are engaging and retaining new and existing viewers.
(Experiment) Directional guidance and education to help you apply this data so you can set measurable goals, run experiments, track your growth, and make improvements to your content strategy to hit your goals.
More information about each of the individual new features and experiments is available on the Twitch Help Portal. Keep an eye on your analytics in the Creator Dashboard to see if you have access to the new data and share feedback with us about what tools, data, and improvements you’d like to see across analytics on UserVoice.