Today we’re launching Creator Clubs!
The Creator Clubs Program is geared around helping streamers find communities around their shared interests. Our goal is to help connect like-minded creators in order to deepen their sense of belonging, help them access new, shared audiences, and find new ways to succeed on Twitch, together.
Clubs are inspired by Twitch’s Unity Guilds with some key differences. Like Guilds, Clubs will be open to both Affiliates and Partners. Unlike Guilds, which are built around shared identities, Clubs center on the creator’s content type. For prospective members, we welcome channels and creators who stream actively, and primarily, in that club’s category. Streamers must also be over the age of 18.
Club Members will have exclusive access to a dedicated Discord server, managed by Twitch staff, where they can connect with other creators within their community. Twitch will organize club events, workshops and solicit members’ input for creator-led topics, events, and content. Clubs are designed to evolve so they can meet the needs of their members.
We are launching two clubs to start: DJs and IRL. We will add more clubs by the end of the year and beyond. Clubs will initially be available in English only, though all creators are eligible, regardless of location.
Update as of October 2024 - Expanding Creator Clubs
Earlier this year, we successfully launched our first two Creator Clubs — DJs and IRL streamers — to foster connection within these streamer communities. Engagement has surpassed expectations, with over 1,500 partners and affiliates joining, and more than 25,000 messages sent on Discord already. The feedback has been overwhelmingly positive—creators appreciate the safe space to network and engage directly with Twitch staff.
We’re excited to launch the next four Creator Clubs before the end of 2024: Artists/Makers, Music, VTubers, and Coworking/Coding. These communities will thrive through shared audiences and stronger collaboration opportunities. Applications are currently open and invites will be sent once a club is launched.
If you are interested in participating, please apply here. If selected, we will email you with more information to get you started.
Happy streaming!
FAQ:
What is the membership eligibility criteria to join a club?
We welcome applications from Affiliates and Partners. Applicants must be over the age of 18 and actively stream within the club’s category.
Why are Creator Clubs only available to streamers in the DJs or IRL categories?
We’re launching the program with two initial categories because they have active and growing communities that can benefit from networking and collaboration. The goal of Creator Clubs is to foster engagement within niche communities. Twitch staff will gather insights and work on expanding the program into additional categories and formats.
How does the Creator Club Program differ from Unity Guilds?
Unlike Unity Guilds, Creator Clubs are communities centered on the type of content they create. Clubs are currently open to Affiliates and Partners that stream within the DJs and IRL categories.
Can I apply for membership to more than one Creator Club?
Yes; however, we encourage choosing a single club where you’ll be able to be most active.
I am a streamer that resides outside of the United States. Am I allowed to apply to join a Creator Club?
Yes, Creator Clubs are available to all streamers as long as they meet the eligibility requirements. At launch, the Clubs will only be available in English; additional language support is planned.